COLOUR THEORY / WHO ARE WE

WHO ARE WE?

Colour Theory is a creative study in change — told through clothes, images, characters and whatever we feel like learning next.

A NOTE FROM THE STUDIO / 001
We do not believe style has to sit still.

Colour Theory exists to test ideas, make mistakes, change our minds and make something new from what we learned.

01 / INTERACTIVE STUDY

PICK A COLOUR.

Every colour can mean more than one thing. Click one. The answer changes.

01

CURIOSITY

We start with questions before we start with answers. Curiosity keeps the work moving.

02 / THE RULES WE BREAK

CHANGE. LEARN. REPEAT.

These are not commandments. They are working notes. Tap a card to open it.

03 / PROCESS

HOW THE THEORY MOVES

OBSERVEQUESTIONMAKECHANGEREPEAT

04 / MOVE THIS AROUND

THE PAGE IS NOT FINISHED.

Neither are we. Drag the note around. Make a mess.

CLR / REMINDER

STAY IN PROGRESS.

The finished version is usually just the version we decided to stop touching.

CHANGE. LEARN. REPEAT.

COLOUR THEORY / CLR

A THEORY IN PROGRESS.

The clothes are one part of it. The world around them is the rest.
VIEW THE PIECES